Vogue Photo Booth at Daytona Ignite at Yelvington Jet Aviation in Daytona

The 2025 NASCAR season started with a spark that could only be described as electric. Daytona Ignite, hosted at the prestigious Yelvington Jet Aviation Inc. in Daytona, Florida, wasn’t just a kickoff party — it was a spectacle that brought together NASCAR drivers, investors, VIPs, and fans for an unforgettable evening. With a performance by the internationally acclaimed Demi Lovato and an atmosphere filled with glamour, speed, and energy, this event set the tone for the entire racing season.

At Strata Booth, we were honored to elevate the celebration by introducing our Vogue Photo Booth at Daytona Ignite, a modern and dynamic way to engage guests, capture memories, and create content that radiated the bold energy of NASCAR. From the moment guests stepped into the booth, they were immersed in an atmosphere designed to mirror the high-octane world of racing: sleek lighting, stylish posing, and a photo experience that felt more like stepping onto a runway than standing in front of a backdrop.

A Vogue Moment for Every Guest

The Vogue Photo Booth is one of our most requested activations, and it was a perfect fit for Daytona Ignite. Its unique LED-lined tunnel and immersive design encouraged guests to strike bold, confident poses that looked like they belonged on a fashion magazine cover. NASCAR drivers, team investors, and celebrity attendees took full advantage of the setup, turning each session into a chance to celebrate, connect, and show off their personalities.

Much like NASCAR itself, the Vogue Booth thrives on energy, creativity, and momentum. Each photo session became an event within the event, sparking laughter, excitement, and plenty of social media-worthy content. Guests left not just with professional-quality photos, but also with a tangible memory of the evening’s energy and exclusivity.

Blending Entertainment and Brand Engagement

Corporate activations like Daytona Ignite serve as a powerful reminder of the importance of experiences that go beyond the ordinary. For brands, these moments provide opportunities to build meaningful connections with their audiences. By incorporating the Vogue Photo Booth, NASCAR didn’t just host an event — they created a branded experience that celebrated the glamour of the sport while engaging fans, sponsors, and VIPs in an innovative way.

We’ve seen this trend repeatedly at large-scale events and conferences: guests want more than food, drink, and music. They crave experiences that allow them to participate, express themselves, and take home something memorable. At Daytona Ignite, the Vogue Photo Booth delivered exactly that, reinforcing NASCAR’s image as a bold, innovative, and entertainment-driven brand.

Demi Lovato’s Performance Meets Strata’s Experience

The evening reached new heights with a high-energy performance by Demi Lovato, whose presence added to the star-studded atmosphere. While music electrified the crowd, our Vogue Booth became the perfect complement — a space where that same energy could be captured visually. Guests went from singing and dancing to stepping into our immersive booth, seamlessly transitioning from entertainment to memory-making.

Why Daytona Ignite Chose Strata Events

At Strata Booth, we’ve built our reputation by blending polished presentation with elevated guest experiences. NASCAR’s vision for Daytona Ignite was clear: create an event that would leave a lasting impression on every attendee. They needed a partner who could deliver not just a photo booth, but an activation that matched the prestige of the event and the excitement of a season kickoff.

The Vogue Photo Booth at Daytona Ignite checked every box. Its sleek design mirrored the speed and sophistication of NASCAR, while its functionality allowed for quick, seamless use by hundreds of guests throughout the night. The result was a flawless integration into an evening already filled with energy and star power.

Creating Memories That Last Beyond the Event

What makes the Vogue Photo Booth so impactful is its ability to extend the event’s reach far beyond the physical space. Every guest left with instant access to their photos, ready to share on social media. For NASCAR, that meant branded content that spread across platforms, reaching audiences well beyond Daytona. For guests, it meant reliving the excitement long after the last song had been sung and the lights had dimmed.

This is the power of modern event activations: they turn fleeting moments into long-lasting memories, and they give brands an organic way to engage audiences across both live and digital channels.

Looking Ahead to the 2025 NASCAR Season

Vogue Photo Booth at Daytona Ignite was more than just a party; it was a declaration that the 2025 season would be bold, innovative, and unforgettable. By combining live music, celebrity appearances, and immersive experiences like our Vogue Booth, NASCAR set a standard for fan engagement and event storytelling that will carry throughout the year.

At Strata Booth, we’re proud to play a part in these milestones. From corporate conferences to large-scale activations like Daytona Ignite, our mission remains the same: to create polished, stylish, and experience-focused moments that leave guests talking long after the event ends.

For NASCAR, for Demi Lovato, and for every guest who posed under the bold lights of our booth, Daytona Ignite was a night to remember — and the perfect start to an incredible racing season.

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Vogue Photo Booth at Daytona Ignite